If you've been thinking about buying or selling a home lately, you may have found yourself asking the same question a lot of people are asking:
Should I do something now, or should I wait?
It's understandable.
Mortgage rates moved higher again recently. The average 30-year fixed mortgage was 7.28% as of October 1, according to Freddie Mac, compared with 7.03% the week before. Freddie Mac
Buyers are watching rates. Sellers are watching buyers. And everyone seems to be waiting for some kind of signal that tells them what happens next.
The problem is that real estate rarely gives us an "all clear."
The local numbers are actually pretty i...
When people tell me they're thinking about moving to Ormond Beach, there's one place I think they should see before deciding where they want to live.
And surprisingly, it isn't the beach.
It's The Loop.
If you've only visited Ormond Beach on vacation, you probably know A1A, the ocean, Granada Boulevard and some of our restaurants and shops.
But drive just a little farther and Ormond Beach starts looking completely different.

If you're buying a Florida condo, it's easy to focus on the unit.
How's the kitchen?
What's the view?
Is there a pool?
How close is the beach?
Those things matter.
But you're not only buying a condo.
You're buying into an association.
And understanding the health of that association can be every bit as important as deciding whether you like the unit itself.
A low monthly fee isn't automatically a good thing
Buyers understandably pay attention to association fees.
But I wouldn't evaluate an association simply by asking, "How much is the monthly fee?"
I'd want to know what that fee is supporting.
An association has buildings and common areas to maintain. Depending on the property, that might include roofs, elevators, pools, landscaping, exterior maintenan...
We Knew We Wanted Florida. We Just Didn't Know Where.
When Mark and I decided we wanted to live near the beach in Florida, we didn't start out saying, "We're moving to Ormond Beach."
Actually, we weren't even sure which coast of Florida we wanted.
We had a pretty simple wish list.
We wanted to be close to the ocean. Ideally, we wanted to live within about a mile of the beach. And, like pretty much every buyer I've ever worked with, we had a budget.
So we did what I now help other people do.
We started exploring.
And what we discovered is something I tell buyers today: choosing where to live in Florida isn't just about finding a house you like.
It's about figuring out how you actually want to live.
First, We Looked at Florida's West Coast
We explored the west coast because the...

There's a question sellers have been asking Realtors forever:
"Why don't we price it a little high and leave ourselves room to negotiate?"
I understand the logic.
If you really want $500,000, why not list at $525,000? Then if the buyer negotiates, you have somewhere to go.
The problem is that buyers don't necessarily look at it that way.
They don't know that you're willing to take $500,000.
They only know that your house is listed for $525,000.
And before they ever negotiate with you, they have to decide your house is worth seeing.
Buyers are comparing you before they walk through the door
Years ago, buyers relied much more heavily on their Realtor to tell them what was available.
Today they can si...